Every single day I ride or drive past the grotesquely large and invasively luminescent LOWD billboards, I rage with the fire of 1,000 suns. They represent a cynical attempt to usher in a new era in advertising, where traditional ad spaces interact with consumers in order to do two things: a) reinvigorate the populace from their disinterest in our super-saturated consumerist everyday, and b) normalise a seemingly casual relationship between consumer and ad-space. This pathetic offering from (clearly) a middle-management round-table pow-wow has attempted to flip the dynamic of the advertisement. LOWD solicits cutesy 140-characters-or-less hashtag-era think pieces from local motorists, to stem the reflexive repulsion many people feel at such over-large billboards. They want us to look forward to reading responses to questions as banal as "You know you're in Brisbane when..." while advertising to us with cd/m2 levels that must be pushing council limits, and it stinks to high heaven.